The project —

At the end of 2018, I packed all I needed — not much — in the back of an old Volkswagen bus I had just spent two years restoring, and left San Francisco. A few days before, I had put an end to almost ten years of corporate life, sold everything I owned and ended my lease. I’ve been living on the road ever since, traveling from Alaska to Mexico and everywhere in between.

The momentum around nomadic and tiny living hasn’t ceased growing since then. Whether nomadic or not, a skoolie, a treehouse or a tiny cabin up a mountain - the idea of living better in a tinier yet more deliberate space resonates with more people than ever before.

With downsizing comes the necessity to redesign your everyday life, adapt your habits and routine to new gestures. Space requires optimization, and so do the things around you: everything you own has a purpose, and is designed to take up as little space as possible.

So in 2020 — the year that helped us realize that the things we wanted weren't necessarily the things we needed — I started working on a project dear to my heart: a well-curated platform to help people take the leap and outfit their beloved homes-on-wheels.

This marketplace was to inspire escapism and minimalism, and shed light on the amazing creativity found in companies big and small, addressing the design challenges of a life spent on the go.

In December of 2021, Simpler Ways was launched. Three years later in April 2024, it was acquired by The Journal of Lost Time. That same year alone, the Journal of Lost Time's "Lost Places" events series gathered over 10,000 nomads, making it one of the most active voices in the overlanding, vanlife, and nomad community.

I helped with the transition and integration of the Simpler Ways marketplace into the acquiring ecosystem, leading to +21% Traffic, +149% Sales, +237%Orders, +179% Conversion rate YOY (as of April 2025 when I handed the baby over after a year of transition management). I also spearheaded the design and development of a proprietary kit comparison tool, which I delivered before I left.